When I laid eyes on this Loewe woven blue bag, I knew I had to buy it—primarily because the price wasn’t too exorbitant (especially considering it’s a top-tier luxury item). LOEWE draws inspiration from traditional craftsmanship around the world, collaborating with top-notch artisans.
Loewe, founded in 1846, is a Spanish luxury fashion house with a rich history. Initially, it was a collective of leather artisans crafting small goods like luggage and wallets. Appointed by King Alfonso XIII as the official supplier to the Spanish royal crown in 1905, Loewe remains one of the longest-standing luxury labels. Today, it seamlessly blends tradition with innovation, creating modern objects of desire.
At first, LOEWE caught my attention—not for its clothing or handbags, but for its uniquely designed furniture. Last year, I delved into an in-depth report on the Milan Furniture Exhibition, which left me with a profound impression of this brand’s rich cultural heritage.
According to Jonathan Anderson, the creative director, the concept of “home” serves as a reflection of an individual’s taste and discernment. This sentiment extends to the brand’s storefronts as well
Jonathan Anderson, who is equally passionate about photography, conceptualizes each season’s clothing catalog within various settings. In doing so, he skillfully blends fashion, nature, and folk culture.
This time, I collaborated with fashion photographer Gray Sorrenti to create the catalog for the PAULA’S IBIZA collection. We traveled all the way to the Indian capital, New Delhi, to vividly showcase the clothing amidst its vibrant and lively backdrop.
Models weave through the streets of New Delhi, riding skateboards, tricycles, and BMX bikes, all while attending private parties at the grand Dilliwalen mansion. Against this vibrant backdrop, they embody the essence of genuine friendship and unbridled enjoyment—a celebration of life in motion.
From this season’s window display designs, one can sense the joy and delight brought about by the post-pandemic era. It also reflects contemplation and thoughtfulness towards Spanish culture. The inspiration originates from Ibiza, the beautiful island in Spain.
Ibiza holds special significance for Jonathan Anderson, the creative director of Loewe. From childhood through adolescence, it has been intricately tied to his Spanish roots. This season, he channels the carefree spirit of the Balearic Islands, specifically Ibiza, infusing it into fabrics, designs, and visual expressions.
This eye-catching fisherman-style sun hat is adorned with captivating mermaid and water lily patterns on top.
From vibrant fluorescent hues, soft olive green, fiery crimson, midnight blue, and sunrise orange, emerges an unmistakable rave and Cyberdog vibe.
PAULA’S IBIZA Collection channels unbridled revelry through its fabrics, transforming into a line of gender-neutral urban fashion.
The exquisite accessory prominently showcases the LOEWE emblem, elegantly composed of four uppercase calligraphic ‘L’ letters.
Linen Long Cover Shirt, Short-Legged Worker Pants, and Faded Denim Jeans” – a stylish ensemble that effortlessly blends comfort, utility, and vintage flair.
By incorporating old motifs into this collection, the interplay between shapes and prints sparks a magical chemical reaction.
Ibiza, the birthplace of the globally acclaimed electronic music and rave culture, is currently the perfect moment to rediscover this hedonistic spirit through fashion trends, following PAULA’S IBIZA.
These sunglasses perfectly complement my sequined pink mask! Sunglasses paired with masks have become an essential trend at recent fashion parties. But why is that?
Oh! Would love to take this mermaid-adorned cold water jug on a tropical island vacation!
Drawing inspiration from the ocean and islands, we’ve woven mermaid motifs into wicker baskets, totemic leather backpacks, and reed or straw creations, resulting in enchanting romantic bags.
From Moroccan palm leaf-shaped baskets to vibrant Ecuadorian indigenous tribal patterned ones, LOEWE’s Paula’s Ibiza wicker collection draws inspiration from traditional crafts around the world, offering a variety of exquisite woven bags in different shapes, colors, textures, and materials.
Hand-woven grass baskets by local villagers in Ghana, complete with calfskin handles and unique LOEWE details.
This petite square wicker basket is crafted from reeds and calfskin. Made in Morocco, the entire bag takes 5.5 hours to create.
Hailing from Ecuador and meticulously handwoven from agave fibers, this vibrantly colored wicker basket features intricate purple reed patterns. With a mission to empower local women financially, the bag is adorned with calfskin straps and embossed with the signature Loewe anagram.
The joyful ambiance of escaping reality brings forth an optimistic and inspiring message, particularly poignant in today’s context, evoking a sense of shared resonance
The colorful elliptical basket is meticulously woven from wild reeds using a traditional loom. Additionally, fibers from the agave plant are spun into threads and dyed in vibrant sunset hues before being intricately woven into an indigenous Ecuadorian tribal pattern.
Crafted from raffia and supple calfskin, this petite oval rattan basket accentuates the natural contours of the raffia, lending it an even softer appearance.
The brand’s iconic rattan basket is meticulously woven using traditional weaving techniques sourced from the Alor Archipelago.
The brand’s iconic rattan basket is crafted from palm leaves.
In the summer, having a Loewe Leather-trimmed Woven Tote instantly freshens up your entire look! It pairs effortlessly with various items in your wardrobe, whether it’s casual wear, denim, or a flowing maxi dress
I can bring it with me to work.
And don’t forget, during leisurely holidays or casual outings, carry it along – practical, stylish, and effortlessly elegant!
